Robbie Henchman Ascends to Senior Partner Role at WME
At WME, Robbie Henchman has just been promoted to a senior partner role. His responsibilities immediately now involve managing both the operations of 160over90, a premier marketing agency, and also the brand representation business of the talent agency. The clientele roster of 160over90 boasts big names such as AB InBev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, University of Pittsburgh, Verizon, and Visa.
Furthermore, the brand representation business of WME caters to popular companies like Lego and McDonald’s among others. Henchman’s core leadership team, namely executive vice presidents Ryan Brown, Jessica Sinn, and Justin Zambuto, will work hand-in-hand with him. These experienced team members will directly report to, and collaborate with Henchman.
Prior to his new position, Henchman was in the role of President of IMG Events and Global Partnerships. During this tenure, he took charge of managing its expansive global events portfolio; key responsibilities included leading an international sales team to bring in brand partners for owned and represented assets.
His accomplishments are wide-ranging. He was instrumental in bringing onboard key accounts like the Miami Open, Wimbledon, The R&A, Frieze, Taste Festivals, the Olympic & Paralympic Games, and Hyde Park Winter Wonderland. Henchman holds an impressive record of managing significant portfolios and contracts.
In addition to managing the events portfolio, Henchman also supervised the company’s international offices as well as their sports businesses. This gave him an opportunity to broaden his professional network and strengthen partnership ties globally. His efficient coordination helped to streamline the company’s worldwide operations, therefore enhancing the company’s overall revenue streams.
His dynamic journey also brought forth opportunities to work closely with the then parent company – Endeavor. Henchman provided valuable input and strategic insights that positively influenced partnerships for multiple divisions, among which were UFC, WME, and 160over90. The connections he nurtured during these collaborations further bolstered his career and bolstered his leadership skills.
Henchman commenced his illustrious 30-year career at IMG with a humble role, as an intern at Wimbledon back in 1995. This humble start provided him with invaluable industry insights, and formed the foundation of his subsequent growth in the company. This role allowed him to understand industry operations from a ground level, valuable knowledge that he’s carried throughout his career.
Following his initial exposure at Wimbledon, he relocated to Hong Kong. He made the move in order to be a part of IMG’s client business. The move to Hong Kong played a significant part in enhancing his industry experience, accumulating a wealth of knowledge about international business practices and client relationships.
Throughout his professional journey, Henchman has navigated different roles across various regions. These include Europe, Asia, and North America. His versatility and adaptability helped him succeed across varied cultural and business landscapes, which has been key to his professional growth.
Through his diverse experiences, Henchman has acquired expertise in various aspects of the industry. His competency in coordinating international events and partnerships, combined with his understanding of global business operations and extensive industry knowledge, make him a well-rounded leader.
With this major elevation in his career at WME, Henchman is now poised to bring remarkable changes to the operations of both the agency and 160over90. His strategic thinking and leadership skills, coupled with a powerful network of global contacts, will likely be instrumental in expanding the brand’s reach and recognition on a global scale.
His role at WME, working closely with top executives and managing renowned franchises, will endow Henchman with the opportunity to exercise his unique leadership strengths, and allow him to positively impact the direction of the brand’s operations.
The progression of Robbie Henchman’s career mirrors his unwavering commitment to delivering exceptional results and his natural affinity for leadership roles. His multifaceted professional journey, starting as an intern and culminating as a senior partner, offers tremendous inspiration for budding professionals within and beyond the industry.