Traveller Blended Whiskey Strikes Deal as MLB’s Official Whiskey
Traveller Blended Whiskey, the result of a combined effort between the Master Distiller Harlen Wheatley of Buffalo Trace Distillery and multi-Grammy winner, Chris Stapleton, has recently inked an unprecedented multi-year contract to become the Official Whiskey of Major League Baseball (MLB). This alliance establishes the most decorated super premium whiskey launch of 2024 as the foremost whiskey brand officially endorsed by the MLB, and entices those old enough to partake in the enjoyment of spirits to relish the companionship and bonding tied to watching a game while holding a glass of whiskey.
With palpable enthusiasm for this partnership, Chris Stapleton expressed his sentiments, ‘Occasionally, our travel plans align with a baseball game and we never fail to seize the opportunity. Over time, this has transformed into a bit of a custom. It’s quite a thrill exploring various stadiums and soaking in the diverse cultures of the baseball towns we end up in. One memorable occasion was when my wife and I celebrated an anniversary by attending the sixth game of the World Series. Naturally, knowing that Traveller Whiskey will be the MLB’s Official Whiskey excites me beyond words.’
Adding to the conversation, Andrew Duncan, the International Brand Director for Traveller Whiskey, articulated, ‘Similar to executing a flawless swing or producing a game-altering slider, the process of creating an exceptional whiskey involves a blend of artistry, an unwavering commitment to passion, time, and mastery. With the advent of the upcoming summer, we plan on extending this very ethos to baseball stadiums all over the nation, aiming to foster a stimulating blend of unforgettable memories, top-notch whiskey, and the timeless sport, that is baseball.’
And so, Traveller, the physical manifestation of a novel, artistic collaboration is seamlessly blended and encased in a bottle at none other than the globally recognized ‘World’s Most Award-Winning Distillery’, under the attentive watch of Master Distiller Harlen Wheatley. It took more than 50 attempts before both Stapleton and Wheatley conferred and concluded that Blend No. 40 had the honor of becoming ‘Traveller’.
Encased at 90 proof, the distinctiveness of Traveller Whiskey lies within its unique blend of flavors featuring the enduring notes of oak, the rich sweetness of maple, a slight tang of currant, and the rustic aroma of leather. Its complex bouquet blends the smooth scent of vanilla, the time-tempered notes of mature fruit, and the comforting aroma of buttery shortbread, all accentuated with a hint of toasty caramel and a subtle whiff of oak.
This perfectly balanced profile introduces a hint of sweetness that clears the way for the following flavors – warm, toasted nuts spiced up with a hint of oak. The flavor journey culminates with a powerful and lasting finish, leaving no palate un-engaged.
A standout in the realm of whiskeys, Traveller embodies a singularly unique ensemble of whiskeys handpicked from The Sazerac Company’s elite, prize-winning distilleries. This partnership not only promotes an exceptional brand of whiskey, but also celebrates a sport beloved by many since times immemorial, leading to an awe-inspiring intersection of art, life, and spirit.