September signals the comeback of the third edition of the ‘Taylor Swift at Arrowhead’ series. The news was confirmed by Taylor’s partner, Travis Kelce, who has committed yet another year with the Kansas City Chiefs. The esteemed tight end shared his decision via ESPN with Pat McAfee, stating unequivocally that he plans to stay put and ‘the spectacle continues.’
An announcement was also issued on Thursday evening via a joint Instagram post featuring Kelce and his podcast ‘New Heights.’ A jovial image of Kelce, sporting his number 87, was captioned ‘From the desk of @tkelce: Gearing up for the 13th season.’ The exact dates and details for this new season are yet to be disclosed and usually aren’t public knowledge until May.
Having been present at the Arrowhead Stadium games, barring the Super Bowl, Swift has developed an attachment with the staff and security, creating an environment where she couldn’t be booed by fans. Her attendance of these games which she adores is expected to continue in the new season.
With the Eras Tour singer set to return, Swift’s fanbase known as Swifties eagerly anticipate the NFL fashion Swift will showcase in the upcoming season. Within the two preceding seasons, the ‘You Belong With Me’ singer’s presence has seen the Chiefs attain an impressive record of 19 victories and 4 defeats.
Her first attendance occurred on the 24th of September in 2023, an event that sent ripples through the social media world. Swift went on to boost the Chiefs’ morale in a total of 13 games throughout the 2023-2024 season – 10 of which the team came out victorious, while 3 ended in them being outmatched.
Apex Marketing, a firm aged a decade in the industry, specializing in both sponsorship and brand analytics for entertainment and sports venue proprietors along with commercial brands, highlighted Swift’s significant contribution. Over the past two years, Swift has brought stunning publicity worth nearly a billion dollars to the NFL.
In an interview with USA TODAY, the president of Apex, Eric Smallwood, clarified that these numbers strictly represent media buzz. He added, ‘If you were a brand and you wanted to go and buy media for your product or service, you would have to spend a near equivalent amount to grab a similar level of media exposure.’