A novel partnership has been formed between Traveller Blended Whiskey, masterfully crafted by Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and talented Grammy-winning artist Chris Stapleton, and Major League Baseball (MLB). This long-term agreement distinguishes Traveller as the Official Whiskey of the MLB, a recognition that has never been extended to any whiskey brand before now. As part of this significant association, fans who are at least 21 years of age are being encouraged to enhance their enjoyment of the sport by having a glass of whiskey while watching.
Traveller Blended Whiskey, the eminent whiskey of 2024, has accumulated numerous prestigious awards reflecting its exceptional quality. Hence, this alliance further cements its reputation as a noteworthy brand in the beverage industry. Moreover, it comes with an open invitation to adult fans, inciting them to relish the spirit of togetherness associated with the sport, holding a glass of Traveller in hand.
Regarding this extraordinary partnership, Chris Stapleton expressed his enthusiasm in no uncertain terms. Sharing his fondness for baseball, he described how he and his crew would visit baseball games whenever their tour schedule allowed, turning this practice into a cherished tradition over the years. He also revealed his remarkable experiences visiting various ballparks and reveling in the unique culture of each host baseball town.
Showcasing his personal connection with the sport, Stapleton shared how he and his wife once celebrated their anniversary by attending Game Six of the World Series. It is, therefore, undoubtedly exciting for him that Traveller Whiskey is set to become an integral part of baseball culture as the MLB’s Official Whiskey.
Andrew Duncan, Global Brand Director for Traveller Whiskey added his sentiment on the partnership. Expounding on the artistry that goes into developing a great whiskey, he highlighted the correlation between this process and a captivating baseball match. He compared a perfect swing or a match-altering slider to the dedication, passion and time that goes into maturing a fine whiskey.
From the upcoming summer season, this impeccable blend of sporting and spirit will grace ballparks nationwide, triggering extraordinary moments where world-class whiskey and the National Pastime intersect. In essence, this collaboration brings together collective artistry in an unprecedented manner, producing a dynamic fusion of complementary strengths.
Traveller Whiskey’s exceptional blend is the result of a dedication to perfection and rigorous quality control, supervised by Master Distiller Harlen Wheatley. The whiskey takes birth in arguably the world’s most celebrated distillery, and is the product of a meticulous selection and blending process. Over 50 unique blends were evaluated before Blend No. 40 was settled on as the face of Traveller.
Bottled at an exacting 90 proof, Traveller Whiskey boasts a profile characterized by a subtle oak flavor complementing a hint of sweet maple, a slight tang of currant, and mellow undertones of leather. This exceptional whiskey is the incarnation of a unique blend of spirit, handpicked from The Sazerac Company’s premier distilleries.
The captivating scent of Traveller is a medley of complex layers. Notes of vanilla fuse with the rich aromas of aged fruit, along with a hint of buttery shortbread, amplified by the presence of caramel and a whisper of oak. The experience of Traveller Whiskey is not simply about taste, but rather a comprehensive sensory journey.
The taste of Traveller is as engrossing as its aroma, featuring an initial slight sweetness that gradually unveils a blend of spice, toasted nut, and oak undertones. This ultimately culminates in a robust finish, leaving a lasting imprint on the palate. It is an experience, not merely a beverage.
Traveller truly stands as a distinctive confluence of choice whiskeys, each aspect meticulously chosen and blended to bring forth a spirit that commands respect. Every sip is a testament to the intricate craft that creates this finest blend, reflecting the rich legacy of excellence held by The Sazerac Company’s exceptional distilleries.
Traveller Whiskey is more than just a drink; it represents a unique blend of passion, dedication and mastery borrowed from both its creators – Chris Stapleton, an acclaimed musician, and Harlen Wheatley, a master distiller. It’s a drink that stands out not just for its taste, but also for its inspiring origins and exciting future.
Each glass of Traveller Whiskey promises more than an exceptional taste experience. It imports a hint of dedication, a trace of creativity, and a reflection of the spirit of music and art embodied by Chris Stapleton, as well as the meticulous methodology of Master Distiller Harlen Wheatley.
As the Official Whiskey of the MLB, Traveller seeks to deepen the audience’s experience of the sport. This multi-sensory voyage transcends the ballpark, merging the excitement of the game with the unparalleled taste of Traveller Whiskey.
This historic partnership signals an invigorating era for baseball fans and whiskey enthusiasts alike. It’s a symbol of an enhanced experience where the passion of baseball meets the sophistication of a world-class whiskey, promising a journey that is equally thrilling for both the palate and the spirit.
With this, the stage is set for an amplified baseball experience, where each sip of Traveller whiskey will represent not just a toast to the game, but a salute to the artistry and passion that spans both the realms of whiskey blending and America’s treasured pastime.