At a time when most celebrity beauty ventures are aggressively expanding, there’s one that is choosing to bow out voluntarily. Esteemed actress Cheryl Hines is making the decision to discontinue her personal beauty line named ‘Hines + Young’, in light of her spouse Robert F. Kennedy’s recent assignment as the Secretary for Health and Human Services.
The decision came about shortly following her husband’s commencement in the significant healthcare role. Born and bred in Florida, Hines had established her environmentally friendly beauty venture about two years ago, with the objective of instilling a personal sense of confidence and wellness in users.
‘To feel good about feeling good’ was the empowering mantra around which the brand was built. The company’s primary aim was to make ‘luxury skincare within reach’, upholding the clean beauty ethos. Their emphasis was to provide products that were not only lavish and affordable but also responsible towards our planet.
The venture was a labor of love for Cheryl Hines and her daughter, Catherine, who shared the vision for Hines + Young, a self-care line introduced to the world in 2023. They aimed for the brand to be seen as synonymous with practical luxury that doesn’t forsake the environment – a quality many brands seldom display.
One of the notable efforts to maintain an eco-conscious approach was the brand’s conscious decision to avoid contributing to the worsening global issue of plastic pollution. A predicament exacerbated by many businesses, Hines + Young consciously steered clear of the plastic trap.
The favored alternatives for their packaging materials were the more eco-kindly aluminum and glass. This conscious choice supported their dedication to minimize plastic pollution, as well as aligned with their brand ethos of creating sustainable luxury.
Their products, much like their packaging commitment, made zero compromises on the quality or the ethics. Comprising entirely natural ingredients, the Hines + Young line included an array of skincare goodies like lip balms, lotions, and even candles.
However, in the wake of Robert F. Kennedy’s appointment to the role of HHS Secretary of the United States, there were consequential amendments in store for the skincare brand. As stipulated, Hines had to suspend operations of her cosmetic brand, following her husband’s inauguration to this pivotal role.
According to regulatory guidelines, Hines is obligated to bring the functioning of her cosmetic inventory to a halt notably ‘no later than 90 days from the date’ of Kennedy’s official commencement as Secretary. This mandate has hence led to the unforeseen decision of winding up the popular ecoskincare line Hines + Young.
Irrespective of the precise details as to when the company will officially close its doors, the departure is impending. A unique beauty brand that combined attainable luxury and environmental consciousness is regrettably on its way out.
The Hines + Young closure undeniably indicates the lasting impact of personal circumstances on entrepreneurial efforts, especially if those efforts are within the realm of the public eye. It displays how a tide change in one area of life can ripple into other corresponding ventures.
Still, Cheryl Hines’ skincare venture was a meaningful endeavor to promote clean and affordable skincare. It made a significant statement in favor of sustainable packaging practices and against the continued reliance on plastic by many cosmetic brands.
The impending conclusion for Hines + Young remains a poignant reminder of the necessity for more beauty brands to embody conscious values. It sets an example, galvanizing others in the industry to dare to blend luxury with environmental responsibility.
While it’s regrettable that such a change is occurring, the legacy of Hines + Young can still inspire the rest. This venture, brimming with principles of attainable luxury, consciousness, and environmental responsibility, sets a meaningful precedent for others to follow.